THE BRAND

2024 marks the 10th Anniversary of MAIMIE LONDON

 

Maimie London was founded in 2014 to offer women effortlessly wearable pieces to inspire confidence; something we continue to strive to do in each and every design. The opposite to fast fashion, Maimie promotes consuming less but consuming better through an elevated wardrobe of timeless silk pieces that transcend dress codes and seasons.
Maimie logo gold
 
Made by women, for women, we know the need for comfort yet sophistication. Easy to slip on and feel empowered in, each Maimie piece is designed to boost your self confidence with comfortable elegance at an accessible price point. Having recognised a growing need for affordable luxury womenswear that is feminine and versatile yet effortless; we have set out to provide our customers timeless pieces, with flattering feminine silhouettes that are seldom seen in contemporary women’s lounge and leisure wear.
 
At Maimie we bring a feminine edge to classic comfort, never wavering on elegance or luxury, offering everlasting pieces that can be dressed up or down to suit any and every occasion. Investment pieces at accessible prices, Maimie’s collection is set to stand the test of time, adding contemporary class, luxurious comfort and elegant style from day to night, and casual to chic.
 
With sustainability at our core, we source a responsible way; mitigating waste with small production runs, manufactured locally as much as possible.
 

 HANDMADE IN LONDON - WORN WORLDWIDE

 

Effortlessly Feminine

Taking inspiration from classic British fashion and contemporary female icons; Maimie’s timeless wardrobe essentials hold a powerful feminine edge. Seamingly simple staples, each is meticulously designed with the female body in mind. Crafted to empower the wearer, to celebrate shape and to inspire women to dress with confidence no matter size or style. 
 

Luxuriously Versatile

In a world that is busier than ever, we strive to simplify your dressing decisions and bring you forever pieces; designed to be worn with confidence, no matter the occasion or destination. Fusing timeless design with feminine tailoring and rich colours with bold prints for ‘go to’ pieces that every woman needs. Slip on your Maimies and feel comfortably fabulous whether working, playing, at home or abroad. 
 

Responsible Design

Maimie London is devoted to refining every aspect of our product life cycle, prioritising sustainability, longevity and exceptional quality—particularly in how our pieces are worn and cared for by our discerning customers. For further details click here