OUR DNA

Timeless Elegance + Sustainable Luxury + Empowering Adventure 

 Relaxed women's pyjama style silk satin pant suit

Timeless Elegance:

Celebrating the enduring beauty of classic fashion, our brand DNA includes femininity, versatility, and comfort; creating designs that seamlessly transition from day to night, ensuring women feel confident and graceful in every moment. Maimie London is home to versatile silk womenswear - creating ‘forever pieces’ for effortless dressing. We recognised a growing need for affordable luxury womenswear that’s feminine, versatile and effortless.

 

Sustainable Luxury:

Sustainable luxury that goes beyond fashion. With our capsule collections, Maimie London provides an alternative to fast fashion, inviting women to make mindful choices that align with their values. 

We craft our collections from responsibly sourced, high-quality silk combining luxury with environmental consciousness. Committed to ethical and sustainable practices, we prioritise small production runs, biodegradable recyclable  & sustainable packaging, and preorder market testing to minimise waste.

All our garments are handmade in London, supporting local manufacturing and reducing our carbon footprint. By embracing a capsule wardrobe philosophy, Maimie London encourages women to invest in versatile, timeless pieces that transcend seasons, embodying the "buy better, buy less" ethos. 


Empowering Adventure: 

Embodying the wanderlust spirit of women who embrace adventure. Our collection aspires to empower these bold women as they explore the world with confidence and style in pieces that adapt effortlessly to different destinations and occasions. Reflecting their adventurous souls, we encourage women to embark on journeys both internal and external.  
 HANDMADE IN LONDON - WORN WORLDWIDE