SUSTAINABILITY

CONSCIOUS LUXURY - HANDMADE TO LAST

At Maimie London, we believe luxury should be timeless—in both style and impact. creating garments that feel exquisite today, and will be just as beautiful in years to come—pieces to care for, treasure, and perhaps one day pass on. With purpose, craftsmanship, and respect for people and planet, this is fashion designed to last.

We are committed to:

• Sustainable sourcing of natural fibres

• Ethical, small-batch manufacturing in the UK

• Waste-reducing, low-impact practices across the full product lifecycle

This page outlines the principles that guide our decisions and the framework we use to hold ourselves accountable. We invite you to explore our Transparency in Detail page to view more detailed information on our suppliers, makers, certifications and processes.

🌿 FABRICS: NATURAL, RESPONSIBLY SOURCED & LOW-IMPACT 

Silk is one of nature’s finest fibres—renewable, biodegradable, and long-wearing. Its low water and energy requirements compared to many other fibres make it a material of both beauty and conscience.

Our approach to fabric sourcing focuses on longevity, quality, and environmental care, including:

• Premium Silk from Heritage Mills
  Carefully sourced from trusted suppliers in China—the birthplace of silk-making—with strict adherence to ethical and environmental standards.

• Repurposed Luxury Silk
  We give new life to end-of-line silk fabrics from luxury fashion houses, preventing beautiful materials from going to waste.

• Eco-Printing & Non-Toxic Dyes
  All prints are digitally applied using Azo-free, phthalate-free, and non-toxic dyes, reducing water usage and pollution.

For supplier and certification details, visit our Transparency in Detail page.

🧵 MADE WITH CARE: CRAFTSMANSHIP & SLOW PRODUCTION

We proudly celebrate slow fashion, working with skilled British artisans to produce in small, carefully managed quantities. This ensures:

• Exceptional quality

• Minimal environmental impact

• Support for local talent

Our design and production philosophy includes:

• Handcrafting in UK Studios
  Each garment is made by independent seamstresses and small studios in London and beyond.

• Fair Work Practices
  Our partners prioritise worker well-being, fair pay, and safe conditions—supporting not only the planet, but people too.

• Minimal Waste Design
  Efficient pattern-cutting, repurposing silk offcuts into accessories, and donating unused materials are core to our approach.

To meet our team and learn about our makers, visit Transparency in Detail.

📦 PACKAGING: BEAUTIFUL,RESPONSIBLE & RECYCLABLE

Every Maimie order arrives in elegant, low-impact packaging, designed to reduce waste without compromising on experience.

• 100% Recyclable Materials
  We use FSC-certified paper and cardboard, sourced from UK-based manufacturers.

• Reuse & Reduce Philosophy
  During branding transitions, all packaging is used thoughtfully—never wasted.

• Conscious Shipping
  We partner with logistics providers who prioritise carbon-aware shipping options.

Discover more about our packaging suppliers on our Transparency in Detail page.

🌍 OUR ONGOING COMMITMENT: A FUTURE OF RESPONSIBLE FASHION 

For us, sustainability is a long-term commitment, not a seasonal trend. We are continually evolving our practices to meet and exceed standards across:

• Material sourcing

• Production ethics

• Waste reduction

• Product durability

As a small business, we align with the UK Government’s Green Claims Code and are committed to maintaining transparency in all we do. This page is reviewed and updated regularly to ensure our information remains accurate and honest.

📌 STYLE WITH CONSCIENCE: OUR TIPS 

💡 Invest in timeless pieces — Buy fewer, better-made garments
💡 Care for your silk - Gently handwash or dry clean only when necessary
💡 Reimagine, Reuse, Recycle — Silk trims can be reinvented into accessories; garments can be passed on or repurposed