At Maimie London, we’re always evolving, and today, we’re thrilled to share a fresh new chapter with you—our brand refresh! For over a decade, Maimie London has been synonymous with sustainable luxury and timeless elegance, and now, we’re elevating our look to reflect the modern, dynamic women who wear our collections.
Say hello to our new brand mark: a sophisticated "M" that subtly hints at the flowing silhouette of our signature wrap silk jackets. This refreshed symbol encapsulates the essence of Maimie London—feminine, versatile, and effortlessly stylish, much like the women we are proud to dress.
This brand mark isn’t just a logo. It’s a representation of the journey we’ve taken with you over the last ten years and a commitment to keep bringing you pieces that feel both elegant and empowering. As we roll out this new brand mark across our packaging, online presence, and collections, we’re excited to enhance your experience and make Maimie London even more recognisable, wherever your adventures take you.
Thanks to the talented Emma Baker Studios who crafted our new brand mark:
"a modern, minimal symbol that would fit seamlessly with the existing visual identity and could easily be implemented across a variety of printed and digital touchpoints. Designed with simplicity and versatility in mind – providing Maimie with a unique and flexible asset that encapsulates the brand’s DNA and appeals to its discerning customers".
Join us in celebrating this exciting evolution as we continue our mission of creating timeless, sustainable fashion for the woman on the move. Stay tuned for even more exciting updates in the weeks ahead! Check out the new look and all things Maimie London here ➡️ [Link]
